Custom Brochure Printing | Folded Brochures Australia
A brochure is a folded printed document that presents your business, products, or services in a structured, portable format. More detailed than a flyer and more digestible than a booklet, a well-designed brochure gives potential customers everything they need to understand what you offer — and keep it for later reference.
Inteliprint prints custom brochures in a wide range of fold types, sizes, paper stocks, and finishes, with fast turnaround and Australia-wide delivery. Design in Canva using our brochure templates, or supply your own print-ready PDF.
Brochure Fold Types
The fold determines how your content is structured and how the brochure is experienced when picked up. Inteliprint offers four fold types:
Bi-fold (half-fold) — one fold creates four panels (front, back, inside left, inside right). The most common brochure format. Clean, professional, and easy to read. Available in portrait and landscape orientations from A7 through to A4, and in square formats from 50 x 50mm to 210 x 210mm. Ideal for company profiles, service overviews, event programmes, and product sheets.
Tri-fold (roll fold / letter fold) — two folds create six panels. The right third folds in first, then the left third folds over the top. The most widely used format for DL brochures that fit standard envelopes. Ideal for menus, service lists, maps, and promotional handouts.
Z-fold (accordion fold) — two folds in alternating directions create a concertina or Z-shape when viewed from the side. Six panels in total. Each panel opens independently, making the Z-fold popular for step-by-step guides, timelines, maps, and content that reads sequentially. Available in A5, A6, DL, A7, and 125 x 125mm square formats.
Gate fold — two outer panels open like gates to reveal a full-width inner spread. Six panels in total. A premium, high-impact format that works well for product launches, luxury brand materials, invitations, and content where the reveal is part of the experience. Available in A4, A5, A6, DL, and 125 x 125mm square formats.
Brochure Sizes
Inteliprint's brochure range covers a wide span of sizes across all four fold types:
DL (99 x 210mm) — the most popular brochure size for direct mail and counter display. Fits a standard DL envelope without folding and stands upright in display holders. Used across all four fold types.
A5 (148 x 210mm) — practical and readable, A5 is the go-to for menus, service brochures, and event programmes that need more space than a DL but less bulk than A4.
A4 (210 x 297mm) — maximum print area for content-heavy brochures. Bi-fold A4 gives you the equivalent of four A5 pages. Gate fold A4 opens to a full A3-width spread. Used for company profiles, detailed product catalogues, and premium brand materials.
A6 and A7 — compact formats suited to promotional inserts, retail handouts, and campaigns where a smaller, lower-cost brochure is more appropriate than a full DL or A5.
Square formats — available in sizes from 50 x 50mm through to 210 x 210mm in bi-fold format. Distinctive on a counter or in a display holder, and a strong format for brands with a design-forward identity.
Who Uses Printed Brochures?
Professional services — accountants, financial advisers, lawyers, and consultants use bi-fold or gate fold brochures to explain complex services in a structured, credible format that clients take away from meetings.
Real estate — property brochures, development project overviews, and suburb reports in bi-fold or gate fold formats for open homes, agent presentations, and developer marketing.
Hospitality and tourism — tri-fold DL brochures for restaurant menus, tour itineraries, accommodation guides, and visitor information. The DL format fits hotel room display holders and tourist information racks perfectly.
Retail and product businesses — product catalogues, lookbooks, and seasonal promotions in bi-fold or gate fold formats that showcase product ranges with imagery and pricing.
Trade shows and events — take-home brochures that reinforce the conversation after a stand or booth interaction. A well-designed brochure keeps your brand in front of a prospect after the event ends.
Health and education — health information brochures, school prospectuses, and program guides in tri-fold or bi-fold formats that present structured information clearly and accessibly.
Brochure Design Tips
Design for the fold — download Inteliprint's brochure templates before starting your design. Each fold type has different panel dimensions and the panels are not always equal in width (especially tri-fold and gate fold). Designing without the template often results in content that's cut off or misaligned at the fold.
Match paper stock to brand positioning — coated gloss or satin stock suits vibrant, image-heavy brochures for retail, real estate, and hospitality. Uncoated stock has a natural, premium feel that suits professional services, not-for-profits, and eco-conscious brands. Both are available in a range of weights through the product configurator.
Add laminate for durability — brochures handled frequently or displayed in public locations benefit from matt or gloss celloglaze laminate on the cover panels. It protects the print from fingerprints and scuffing, and makes the brochure feel more substantial in the hand.
Keep text concise — brochures are skimmed before they're read. Use headings, short paragraphs, and bullet points to help readers find what they need quickly. Reserve long-form copy for the inner panels where an engaged reader will spend more time.
Frequently Asked Questions
What is a brochure?
A brochure is a folded printed document used to present a business, product, or service in a structured, portable format. Available in bi-fold, tri-fold (roll fold), gate fold, and Z-fold formats, brochures are one of the most widely used printed marketing materials — suitable for trade shows, direct mail, counter display, and sales support.
What is the difference between a bi-fold and a tri-fold brochure?
A bi-fold brochure has one fold, creating four panels (two on the front, two on the inside). A tri-fold brochure has two folds, creating six panels. Bi-fold brochures give you more space per panel and are easier to read. Tri-fold brochures are more compact and fit neatly into DL envelopes and display holders — making them the most popular format for counter and rack display.
What sizes are brochures available in?
Inteliprint offers brochures in DL (99 x 210mm), A7, A6, A5, A4, and a range of square formats from 50 x 50mm to 210 x 210mm. Not all sizes are available in all fold types — check the product configurator for the full range of size and fold combinations available.
What is a gate fold brochure?
A gate fold brochure has two outer panels that open outward like gates, revealing a full-width inner spread. It creates a premium reveal effect and is used for product launches, luxury brand materials, property marketing, and any content where the visual impact of the open spread is part of the message.
What paper stock should I use for a brochure?
For image-heavy brochures with photography, coated gloss or satin stock gives the best colour reproduction and visual impact. For professional services and premium brands, uncoated stock has a natural, tactile quality that signals quality without being glossy. Add matt or velvet celloglaze laminate for brochures that will be handled frequently. Check the product configurator for the specific stocks available.
What is the most popular brochure format?
The DL tri-fold (roll fold) is the most common brochure format in Australia — it fits a DL envelope without additional folding, stands upright in counter display holders, and provides six panels of content in a compact, portable size. A4 bi-fold is the most popular for presentations, company profiles, and content-heavy materials where maximum space is needed.
How long does brochure printing take?
Check the product configurator above for current turnaround options. Standard production is followed by Australia-wide delivery.
