Custom Strut Cards | Printed Display Cards Australia
Custom strut cards are a simple, self-supporting display solution that sits upright on any counter, shelf, or tabletop — no stand, no frame, no extra hardware required. The attached rear strut folds out to hold the card at an angle, making it instantly readable at point of purchase.
Inteliprint prints strut cards on 350gsm cardstock with optional matt or gloss laminate finish, in sizes from DL (99 x 210mm) through to A3 (297 x 420mm), with portrait and landscape orientations available.
What Are Strut Cards Used For?
Strut cards work anywhere you need a short, sharp message to land at eye level without staff involvement:
- Retail — price cards, promotional offers, new arrival notices, and seasonal campaign displays on shelves and counters
- Hospitality — table promotions, daily specials, QR code menus, loyalty programme sign-up prompts, and venue event listings
- Trade shows and exhibitions — product callouts, pricing panels, and brand displays that pack flat and set up in seconds
- Pharmacies and health clinics — health promotion messaging, product information, and appointment reminder prompts at reception
- Real estate offices — featured listing displays, open home schedules, and team profile cards on front desks
- Beauty and wellness — treatment menus, product spotlights, and retail upsell prompts at service stations
Sizes Available
| Size | Dimensions | Orientations |
|---|
| DL | 99 x 210mm | Portrait |
| A6 | 105 x 148mm | Portrait |
| A5 | 148 x 210mm | Portrait & Landscape |
| A4 | 210 x 297mm | Portrait & Landscape |
| A3 | 297 x 420mm | Portrait & Landscape |
What Is the Difference Between a Strut Card and a Shelf Talker?
A strut card is a freestanding display card that sits flat on a surface, supported by an attached rear strut. It's designed for counters, tables, and shelves where you want a self-supporting display.
A shelf talker (also called a wobbler) is a card that attaches directly to the edge of a shelf and extends outward into the aisle to catch passing customers' attention. They serve different purposes — strut cards speak to customers already at the counter, shelf talkers intercept customers as they walk past.
Inteliprint prints both — see Shelf Talkers / Wobblers if that's what you need.
Frequently Asked Questions
What is a strut card?A strut card is a printed card with a folding rear support — called a strut — that allows it to stand upright on any flat surface without a separate stand or frame. They're used at point of sale to display prices, promotions, menus, or brand messages.
What sizes do strut cards come in? Inteliprint offers strut cards in DL (99 x 210mm), A6, A5, A4, and A3, in both portrait and landscape orientations.
What stock are strut cards printed on? Strut cards are printed on 350gsm cardstock — heavy enough to stand firm without buckling. Matt or gloss laminate is available on one or both sides for added durability and finish quality.
Are strut cards the same as table tent cards? No. A table tent card is folded into an inverted V-shape and stands on its fold. A strut card is flat and stands on an attached rear strut. Strut cards have more print real estate and a cleaner front face. See Table Tent Cards if you need the folded format.
How long does printing take? Standard turnaround is 4 business days from artwork approval, with Australia-wide delivery after that.
Can I get strut cards with a custom shape? The standard strut card range is rectangular in the sizes listed above. For custom die-cut shapes, see Die Cut Marketing Cards.
